Master Data Management: Are you flying blind?

How can you govern your master data without knowing your master data?

For many years I’ve been saying that the one thing all MDM clients have in common is that the quality of data in their source systems is not as good as they thought.  Over the past several years I’ve found that all MDM clients have a second thing in common: they are unaware of the quality of data in their MDM hub and they don’t know how the data is changing.  This is surprising since an MDM hub contains your most critical business data that is used in real-time processes and analytics across the organization.  How can you govern your data when you don’t know its trend in quality, how it is being used and how it is changing over time?  This is flying blind.

There are a few contributing factors to this issue.  The first is that MDM products don’t provide capabilities to analyze and report on data.  The second is an MDM hub is not the appropriate place to do this.

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